das promotion – an agency for solving complex and emotional brand communication in sports


We see ourselves as a consulting agency and service provider in order to support our customers in their various communicative objectives in the best possible way.

Due to our history, we possess profound strategy and negotiation know-how and can refer to a multitude of successful communication strategies.

After the definition of a communication strategy and an activation concept, we gladly offer additional support in the direction of various instruments as well as in the coordination of different agencies or internal departments. We always make sure that your project is carried out and realized according to the main idea.

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Communication strategies in sports

Taking into account your corporate brand strategy, we develop a sports marketing concept tailored to your goals.

Sponsoring check up

If sponsorships already exist, we examine them with regard to a possible optimization of the advertising impact and subject existing contracts to a detailed review. If necessary, we inspect the competition venues with regard to optimal implementation.

Market and trend monitoring

We constantly monitor the latest trends in sports marketing as well as the commitments of our competitors. This enables us to "steer our customers in the right direction" at an early stage.

Placement of advertisements

If it is relevant to your company's sponsorship strategy, we obtain offers for sponsorship and advertising measures in the relevant sporting environments (e.g. perimeter boarding in soccer stadiums) and examine and evaluate them with regard to all the key price-performance factors.


If you are interested in a particular topic, we will research all the essential information for you and compile informative material.

Promotions and incentives

We are happy to take care of the planning and implementation of promotional activities within the framework of trade fairs, sports festivals or other events as well as employee or customer incentives on the occasion of sports events. From the arrival and departure, as well as the overnight stay of your guests, over the entrance organization including the use of all hospitality and VIP possibilities and the transport logistics up to the support of the travel group on site, we stand by you with advice and - above all - action.

Conception and handling of events

When it comes to the conception and execution of larger events, we are at your disposal not only in the development phase but also during the realization with our team on site. We take care of organizational details before and during the event, control a correct implementation and thus ensure the smooth running.